I appreciate Yoplait's efforts to fund breast cancer research, but wouldn't more funds ultimately be available if they removed the following spendy logistics: (1) updating the lids with the new color and promo info, (2) casting and launching the TV spots, (3) requiring consumers to lick (or likewise wash) the lids and stick them in envelopes, (4) then having the consumers pay for postage, (5) then have several (hundred?) admins on the receiving end open, count the lids and make the requisite donation amount....and then (6) there's always the auditors....
Seems like a straightforward cash donation would put more money into the hands of researchers. This type of promotion shows that Yoplait's heart may be in the right place, but it's an old, rusty approach. Maybe they need to stop thinking pink and start thinking green (money green). A simple container message along the lines of "a portion of the proceeds of this sales goes to fund...." and a few brief TV spots singing the praises of their social consciousness would be simpler and more respectable.
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